This month, the Metropolitan Museum of Art in New York, also known colloquially as “the Met”, announced the theme of the Costume Institute’s Spring 2024 Exhibition: “Sleeping Beauties: Reawakening Fashion.”
For those interested in fashion – designers, scholars, journalists, entrepreneurs, and, fashionistas – every year’s announcement is a highly-anticipated moment. One reason is that this theme will also be featured in the Costume Institute Benefit, an evening the entire fashion industry and beyond will be waiting for and watching closely, also known as the Met Gala.
From 1971’s “fashion plate” to 2023’s “Karl Lagerfeld: a line of beauty”
The Met has been hosting annual galas since 1971, with a different theme carefully conceptualized by the Costume Institute each year. The first theme in 1971 was “fashion plate”. The most recent theme, in 2023, was “Karl Lagerfeld: a line of beauty”. For me, the Met Costume Institute’s exhibitions have been an informative and inspiring learning experience. Over the years, by visiting these wonderful events, with annual themes such as Alexander McQueen: Savage Beauty, Schiaparelli and Prada: Impossible Conversations, and Manus x Machina, I have been amazed by the intellectual depth, societal impact, and, the sheer beauty, of fashion, created by some of the greatest minds of all time.
The vision for 2024: more than a trip down memory lane
For the 2024 exhibition, the Met’s press release states: “Sleeping Beauties: Reawakening Fashion will make use of first-hand research, conservation analysis, and diverse technologies – from cutting-edge tools, augmented reality, artificial intelligence, and computer-generated imagery to traditional formats of x-rays, video animation, light projection, and soundscapes – to reactivate the sensory capacities of masterworks in the Museum’s collection. Approximately 250 garments and accessories spanning four centuries will be on view, visually united by iconography related to nature, which will serve as a metaphor for the fragility and ephemerality of fashion”. The garments exhibited will include masterpieces by Elsa Schiaparelli, Christian Dior, etc.
Technology as reawakening
One aspect of the 2024 exhibition which I find particularly intriguing is technology. Technology has a pivotal role in fashion. In recent years, the influence of technology, especially digital technology, has been changing and growing. One example: the 2024 exhibition is sponsored by TikTok. Initially seemingly poles apart, social media and high fashion in recent year appear to have a convergence. In many ways, social media has increasingly become the looking glass (borrowing the Met’s 2015 theme) through which the world, especially younger generations, access fashion. Meanwhile, technology has evolved beyond the looking glass. How social media, algorithms, artificial intelligence, and other emerging technologies can shape individuals’ and societies’ perception and experience of fashion, and how such perception and experience in turn shape fashion, is a fascinating question with ever-changing answers.
However, one thing is certain: for the Met’s 2024 exhibition, technology needs to realize the reawakening. How will the reawakening look and feel? We will know in the first Monday of May.
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