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		<title>Alley OopWomen&#039;s football is growing fast. A report analyses its potential - Alley Oop</title>
		<link>https://alleyoop.ilsole24ore.com/2023/10/13/womens-football/</link>
		<description>L’altra metà del Sole</description>
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					<item>
				<title>Women&#8217;s football is growing fast. A report analyses its potential</title>
				<link>https://alleyoop.ilsole24ore.com/2023/10/13/womens-football/</link>
				<pubDate>Fri, 13 Oct 2023 12:00:27 +0000</pubDate>
				<dc:creator><![CDATA[Maria Paola Mosca]]></dc:creator>
								<source>English</source>
				<sourcelink>https://alleyoop.ilsole24ore.com/category/english/</sourcelink>
				
				<description>
					<![CDATA[&nbsp;



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This past was a summer of broken records for women's football. On a global scale, it has been already progressing in the last few years. Now, the attention to the sport is advancing at a dazzling pace. More viewers, more engagement, and more money are circulating in, at least, major events. And many, from brands to marketing companies, are noticing the trend.

Even if the comparison to the massive numbers of men's football is still uneven*, unquestionably, this year's FIFA Women's World Cup made many heads turn towards the female part of the spot. Fans, sponsors, and media: as many as ever are following the growing...]]>
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