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		<title>Alley OopWhy Prada’s partnership with Women’s Football in China is game-changing - Alley Oop</title>
		<link>https://alleyoop.ilsole24ore.com/2023/07/18/prada-womens-football/</link>
		<description>L’altra metà del Sole</description>
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				<title>Why Prada’s partnership with Women’s Football in China is game-changing</title>
				<link>https://alleyoop.ilsole24ore.com/2023/07/18/prada-womens-football/</link>
				<pubDate>Tue, 18 Jul 2023 09:00:17 +0000</pubDate>
				<dc:creator><![CDATA[Ning Su]]></dc:creator>
								<source>English</source>
				<sourcelink>https://alleyoop.ilsole24ore.com/category/english/</sourcelink>
				
				<description>
					<![CDATA[&nbsp;



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How to receive hundreds of millions views on social media over night, build a foundation for sustained commercial success, and, more importantly, send a positive message of equity, diversity, and excellence to society? Prada might have just found an elegant solution, in China.
<strong>Queens Wear Prada</strong>
The <a href="https://www.fifa.com/fifaplus/en/tournaments/womens/womensworldcup/australia-new-zealand2023" target="_blank" rel="noopener">Women’s Football World Cup</a> will kick off in Australia and New Zealand in July. When the Chinese national team, a major contender and a former Olympic silver medalist, landed in the airport of Adelaide, the entire team, from the head coach, a former football star in China herself, to the players, showed up in tailored white...]]>
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